Sally has recently opened a daycare business. She realizes that this shall involve a process of continuous interaction between the daycare, children, and parents. Bearing this in mind, which type of marketing is an important strategy for her?

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers and involves ongoing interaction and communication. This is a crucial strategy for Sally's daycare business as she will need to establish trust with parents and maintain positive relationships with them to ensure continued patronage of her business. Interactive marketing is also important in engaging with customers, but it doesn't necessarily emphasize the long-term relationships aspect that is key to Sally's business. Patronage marketing and affiliation marketing are not as relevant to Sally's business model.

Sally Has Recently Opened a Daycare Business