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Mountain Express Provides a Grocery Delivery Service to Several Small

Question 86

Multiple Choice

Mountain Express provides a grocery delivery service to several small communities. The company gives a 2 percent discount on all food orders to customers after they have used the service 10 times. What is the relationship marketing strategy used by Mountain Express based on?


A) following service delivery paradigms
B) building social bonds
C) building financial bonds
D) opening personal communication channels

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