Often, once graduated, a former university student is thought of only as an alumnus or alumna, not as someone who can again benefit from further education. Which type of marketing would be useful in retaining this long-term custom?

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, which would be beneficial in retaining former university students as customers for further education. By maintaining a relationship with these individuals, the institution can keep them engaged and interested, and provide them with ongoing educational opportunities. This can help to increase loyalty and keep them coming back for more.

Often, Once Graduated, a Former University Student Is Thought of Only