A management consulting business stays in touch with its business customers with phone calls and greeting cards. It periodically sends out needs-assessment questionnaires and designs new services to meet the needs revealed in these surveys. What is this relationship marketing based on?

Question

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This relationship marketing is based on social bonds, which are formed by building long-term relationships and focusing on satisfying customers' needs and preferences. By regularly reaching out and communicating with customers through phone calls, greeting cards, and surveys, the business is building these social bonds and creating stronger connections with its customers.

A Management Consulting Business Stays in Touch with Its Business