Relationship marketing programs that have the strongest potential for sustaining long-term relationships with customers are based on which type of bonds?

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Relationship marketing programs that have the strongest potential for sustaining long-term relationships with customers are based on financial, social, and structural bonds. Financial bonds involve economic incentives, such as discounts or rewards for loyalty. Social bonds refer to emotional connections and shared values between the customer and the brand. Structural bonds are based on mutual investment in the relationship, such as personalized service and ongoing communication. Together, these three types of bonds create a strong foundation for long-term customer-brand relationships.

Relationship Marketing Programs That Have the Strongest Potential for Sustaining