John has just taken over as CEO of TechSys, an Edmonton-based computer manufacturer. It is currently suffering from low employee morale. He has decided that he needs to treat employees as customers and must develop systems and that empower employees. What type of marketing is this?

Question

Quizplus · Accepted Answer

Internal marketing focuses on treating employees as internal customers and developing systems that empower employees. John's approach of treating employees as customers and focusing on job satisfaction falls under the category of internal marketing.

John Has Just Taken Over as CEO of TechSys, an Edmonton-Based