Because buyers need to be willing to search or travel to acquire the product,one form of distribution is limited to consumer specialty goods,a few shopping goods,and major industrial equipment.Which most restrictive form of market coverage entails establishing only one or a few dealers within a given geographic area?

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The most restrictive form of market coverage is exclusive, which entails establishing only one or a few dealers within a given geographic area. This is a common approach for luxury brands and high-end products that want to maintain a certain level of exclusivity and control over their distribution. Selective distribution involves carefully selecting a limited number of dealers within a given area, while intensive distribution involves making the product available through as many outlets as possible. Premium distribution is not a recognized term in marketing.

Because Buyers Need to Be Willing to Search or Travel