More than 800,000 fans are willing to buy subscriptions to watch Major League Baseball (MLB) games online at MLB.com. That business is worth more than $100 million to MLB. But this online broadcast takes those fans away from the broadcasters that pay MLB hundreds of millions of dollars for the right to carry the games. What is creating a clash of goals and methods between MLB and broadcast television?

Question

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The clash of goals and methods between MLB and broadcast television is a classic example of channel conflict. MLB's online broadcast is a direct threat to the traditional broadcasting channels that have paid for exclusive rights to telecast the games. This has created a conflict between the two channels, leading to clashes in goals and methods.

More Than 800,000 Fans Are Willing to Buy Subscriptions to Watch