As products move through the marketing channel,channel members provide specialization and division of labour,overcome discrepancies,and provide contact efficiency.

Question

Quizplus · Accepted Answer

This statement is true. Channel members such as wholesalers, retailers, and agents provide specialization in various aspects such as storage, transportation, financing, and promotion. They also help in overcoming discrepancies between the producer and the consumer, such as differences in assortment, quantity, and location. Finally, they provide contact efficiency by making the product easily accessible to the end consumer through their extensive distribution network.

As Products Move Through the Marketing Channel,channel Members Provide Specialization