Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Co.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,what will its choice of channels largely be influenced by?

Question

Quizplus · Accepted Answer

The choice of channel will largely be influenced by producer factors, which include the company's internal resources and capabilities. Canesta's concern about its lack of financial, managerial, and marketing resources suggests that it will need to choose a channel that is cost-effective and efficient in reaching its target market. This may involve partnering with existing distribution networks or utilizing online channels to reach customers directly.