Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Co.If in choosing its channel,Canesta is most concerned about supplying the number of consumers who have expressed interest in such a device,what will its choice of channels largely be influenced by?

Question

Quizplus · Accepted Answer

If Canesta Co. is most concerned about supplying the number of consumers who have expressed interest in the virtual keyboard, they will need to choose channels that reach those consumers effectively. Market factors such as consumer preferences, demographics, and behavior will largely influence their choice of channels. Canesta Co. may need to conduct market research to determine the most effective channels for reaching their target audience.