Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Co.What level of distribution intensity should the company use?

Question

Quizplus · Accepted Answer

Selective distribution is appropriate for a specialized product like a virtual keyboard, as it allows the company to maintain a certain level of control over the product's image and ensures that it is sold through retailers that can provide the necessary customer support and service.