After years of phenomenal growth,many food franchisers are branching out from traditional single-purpose stores.One of these innovators is Taco Bell.Taco Bell,a division of Yum Brands,is selling its Mexican-style fare at kiosks and movable carts in malls,at the corner gasoline station,on supermarket shelves,even in school-lunch programs.In only a few years,it has more than quintupled its points of access.And it has barely begun its expansion.By the end of the decade,it aims to have 200,000 outlets.Most will be nontraditional,and their success will depend on location and operating efficiency.In one of many moves to create peak operating efficiency,Taco Bell has hired an outside company to cut and slice the lettuce,tomatoes,and onions it uses in the preparation of food.Taco Bell's new direction produces greater convenience for consumers,heightens competition for some established-brand marketers,and creates a potential nightmare for franchisees.
-Refer to Taco Bell.Beef producers,vegetable growers,Taco Bell,and consumers are part of which of the following?

Question

Quizplus · Accepted Answer

The beef producers, vegetable growers, Taco Bell, and consumers are all part of a marketing channel, which is the set of intermediaries and activities involved in the movement of a product or service from the producer to the consumer. In this case, the beef producers and vegetable growers supply Taco Bell with ingredients, Taco Bell prepares the food and sells it to consumers, and all parties involved work together to create a successful marketing channel for Mexican-style fast food.

After Years of Phenomenal Growth,many Food Franchisers Are Branching Out