In a customer "pull" manufacturing environment, which is growing in popularity, production of goods or services is not scheduled until an order is placed by the customer specifying the desired configuration. In fact, which of the following is even BMW now able to offer?

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Quizplus · Accepted Answer

Mass customization is the ability to produce goods or services that are tailored to the specific needs and preferences of individual customers, while still maintaining the efficiency and low cost associated with mass production. BMW is now able to offer mass customization, allowing customers to order vehicles with unique features and configurations. Options for customization are predefined and presented to the customer, but the customer is still able to create a unique product based on their preferences. Do-it-yourself vehicles, just-in-time ordering, and assembly line ordering are not relevant to the concept of customer "pull" manufacturing and are not applicable in this scenario.

In a Customer "Pull" Manufacturing Environment, Which Is Growing in Popularity