The Grape Vine Market is an 18,000-square-foot store offering highly collectible food and wine.Greeted by warm lighting,a muted colour scheme,and REM or Fleetwood Mac on the sound system,customers first enter the wine department,a 10,000-square-foot oval featuring more than 5,500 labels from around the world.There are no aisles;instead,racks are arranged asymmetrically to create flow and movement.
-Which of the following does this scenario best describe?
A) the store's cultural impact
B) the store's atmosphere
C) the store's target strategy
D) the store's merchandise mix
Correct Answer:
Verified
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