The Grape Vine Market Is an 18,000-Square-Foot Store Offering Highly

The Grape Vine Market is an 18,000-square-foot store offering highly collectible food and wine.Greeted by warm lighting,a muted colour scheme,and REM or Fleetwood Mac on the sound system,customers first enter the wine department,a 10,000-square-foot oval featuring more than 5,500 labels from around the world.There are no aisles;instead,racks are arranged asymmetrically to create flow and movement.
-Les Ailes de la Mode is a Quebec retailer that has built its name around customer relationships.The specialty department store creates relationships with its customers through their experiences in the store.Its vice-president of marketing has said,"We are here to build a very good personalized experience-it's not just a matter of marketing strategy,it's our mission." The shopping experience at the store includes "little extras" such as free coat check,free shoe shines,baby feeding rooms,a highly trained staff (and more of them on the floor) ,and a place for people to go to read the newspaper.What is this an example of?

A) lifestyle marketing
B) retail positioning
C) a store that emphasizes customer service
D) trading up