The Grape Vine Market is an 18,000-square-foot store offering highly collectible food and wine.Greeted by warm lighting,a muted colour scheme,and REM or Fleetwood Mac on the sound system,customers first enter the wine department,a 10,000-square-foot oval featuring more than 5,500 labels from around the world.There are no aisles;instead,racks are arranged asymmetrically to create flow and movement.
-Interactivity is one of the new developments in retailing.In retailing,what does interactivity refer to?

Question

Quizplus · Accepted Answer

Interactivity in retailing refers to providing customers with opportunities to get involved and participate in the shopping experience, whether it be through interactive displays or experiences, events, or other forms of engagement. The Grape Vine Market's use of warm lighting, music, and an asymmetrically arranged wine department create an interactive and engaging atmosphere for customers.

The Grape Vine Market Is an 18,000-Square-Foot Store Offering Highly