For its new Jeep Compass,Chrysler has launched a new campaign targeting young hip consumers.To reach its target,Jeep's advertising agency is using music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency has devised a host of bobblehead characters that represent the wide variety of potential Compass buyers.
-Refer to Chrysler.Which role is the ad agency acting?

Question

Quizplus · Accepted Answer

Encoding is the conversion of the sender's ideas and thoughts into a message.

For Its New Jeep Compass,Chrysler Has Launched a New Campaign