Question 1

What is a channel in communication?

Accepted Answer

A channel is the transmitter of the message such as a voice,gesture,radio,newspaper,or any other communication medium.

Question 2

What is the term for anything that interferes with,distorts,or slows the transmission of information?

Accepted Answer

The term for anything that interferes with, distorts, or slows the transmission of information is noise. A, B, and C are not accurate terms for this concept.

Question 3

The receiver's response to a message is which of the following to the source?

Accepted Answer

Feedback is the receiver's response to a message. It allows the sender to know if the message was received and understood accurately.

Question 4

Who is the originator of the message in the communication process?

Accepted Answer

The sender is the person or entity who originates the message in the communication process. They take the first step in conveying their desired message to another person or group. Other elements of the communication process, such as the encoder and channel, come into play after the sender has initiated the communication.

Question 5

Campbell soup has been promoted with television commercials,radio spots,newspaper coupons,and magazine advertisements.In the communication process,what did these media served as for transmitting the message?

Accepted Answer

A channel is the transmitter of the message such as a voice,gesture,radio,newspaper,or any other communication medium.

Question 6

The marketing campaign for Alpo dog food uses posters in veterinarians' offices,radio and television ads,and a website to promote benefits of the dog food.In terms of the communication process,what did Alpo use?

Accepted Answer

Channels are media of communication used for transmitting a message.

Question 7

What is the term for the interpretation of the language and symbols sent by the source through a channel?

Accepted Answer

The process of interpreting or understanding the language and symbols in a message sent by the source is called decoding. It involves the interpretation of the message by the receiver, who analyzes the language and symbols used in the message to understand its meaning.

Question 8

The maker of Frank's RedHot pepper sauce spent $25,000 to create an ad that was targeted to consumers.Because it created the ad itself and did not use an ad agency,what did Frank's RedHot sauce engage in?

Accepted Answer

Frank's RedHot sauce engaged in encoding, which is the process of creating a message (in this case, the advertisement) to be delivered to the target audience.

Question 9

When Castrol Syntec,a premium motor oil,sought a new way to reach its young,car-passionate audience,the brand found its mark with video games.In its first-ever attempt at in-game advertising,Castrol Syntec found a way to show consumers (in a virtual world)the brand's power and performance.In the communication process,what did the game serve as for transmitting the message?

Accepted Answer

A channel is the transmitter of the message such as a voice,gesture,radio,newspaper,or any other communication medium.

Question 10

Just as Grace was in sight of a billboard for the Riverbend Antique Mall,a police car drove by with its lights flashing.Grace was so concerned with watching where the police car went that she missed seeing the mall's billboard.In terms of the communication process,what did the police car act as?

Accepted Answer

Noise is anything that interferes with,distorts,or slows the transmission of information.

Question 11

For its new Jeep Compass,Chrysler has launched a new campaign targeting young hip consumers.To reach its target,Jeep's advertising agency is using music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency has devised a host of bobblehead characters that represent the wide variety of potential Compass buyers.
-Refer to Chrysler.These communications are directed at the individuals who will decode the message.What are they?

Accepted Answer

Customers are the receivers who decode the message.

Question 12

What does the communication process consist of?

Accepted Answer

The communication process consists of encoding (creating the message), transmission (sending the message), channel (medium through which the message is sent), receiver (person receiving the message) and decoding (interpreting the message).

Question 13

For communication to be effective which of the following should happen?

Accepted Answer

Common understanding between two communicators is required for effective communication.

Question 14

The manufacturer of Meridian yam products spent $25,000 to create an ad that ran in the Thanksgiving issue of a popular cooking magazine.Because it was the originator of the communication process,what role does Meridian play?

Accepted Answer

Meridian is the sender because it initiated the communication process by creating the ad.

Question 15

For its new Jeep Compass,Chrysler has launched a new campaign targeting young hip consumers.To reach its target,Jeep's advertising agency is using music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency has devised a host of bobblehead characters that represent the wide variety of potential Compass buyers.
-Refer to Chrysler.Which role is the ad agency acting?

Accepted Answer

Encoding is the conversion of the sender's ideas and thoughts into a message.

Question 16

What is encoding?

Accepted Answer

Encoding refers to the process of converting the sender's ideas and thoughts into a message, which can be in the form of language, symbols, or signs. The sender uses encoding to ensure that the message is comprehensible to the receiver.

Question 17

Vera ordered the Chihuahua Christmas ornament she saw advertised in the Saturday coupon supplement by phoning the Danbury Mint and placing her order.In terms of the communication process,what was Vera's purchase an example of?

Accepted Answer

The receiver's response to a message is feedback to the source.

Question 18

Ernest has three engineering degrees.He has hired an interior decorator to update his home.He is tremendously frustrated when he asks what he thinks are simple questions about weight-bearing walls and insulation requirements,and the designer is unable to understand.Yet Ernest has the same problems when the designer starts talking about mauve,cerise,and magenta.Why is the communication process not working in this instance?

Accepted Answer

When people receive a message,they tend to manipulate,alter,and modify it to reflect their own biases,needs,knowledge,and culture.The designer has no knowledge base in engineering.

Question 19

Which of the following is the conversion of the sender's ideas and thoughts into a message?

Accepted Answer

Encoding refers to the process of converting ideas, thoughts, or information into a message or code that can be understood by a receiver.

Question 20

For its new Jeep Compass,Chrysler has launched a new campaign targeting young hip consumers.To reach its target,Jeep's advertising agency is using music,talking bobbleheads,and other nontraditional marketing tactics to capture consumers' interest.The agency has devised a host of bobblehead characters that represent the wide variety of potential Compass buyers.
-Refer to Chrysler.Which role is Chrysler playing in this communication process?

Accepted Answer

The sender is the originator of the message in the communication process.

Quiz 14: Integrated Marketing Communication

What is a channel in communication?

What is the term for anything that interferes with,distorts,or slows the transmission of information?

The receiver's response to a message is which of the following to the source?

Who is the originator of the message in the communication process?

Campbell soup has been promoted with television commercials,radio spots,newspaper coupons,and magazine advertisements.In the communication process,what did these media served as for transmitting the message?

The marketing campaign for Alpo dog food uses posters in veterinarians' offices,radio and television ads,and a website to promote benefits of the dog food.In terms of the communication process,what did Alpo use?

What is the term for the interpretation of the language and symbols sent by the source through a channel?

The maker of Frank's RedHot pepper sauce spent $25,000 to create an ad that was targeted to consumers.Because it created the ad itself and did not use an ad agency,what did Frank's RedHot sauce engage in?

Just as Grace was in sight of a billboard for the Riverbend Antique Mall,a police car drove by with its lights flashing.Grace was so concerned with watching where the police car went that she missed seeing the mall's billboard.In terms of the communication process,what did the police car act as?

What does the communication process consist of?

For communication to be effective which of the following should happen?

The manufacturer of Meridian yam products spent $25,000 to create an ad that ran in the Thanksgiving issue of a popular cooking magazine.Because it was the originator of the communication process,what role does Meridian play?

What is encoding?

Vera ordered the Chihuahua Christmas ornament she saw advertised in the Saturday coupon supplement by phoning the Danbury Mint and placing her order.In terms of the communication process,what was Vera's purchase an example of?

Which of the following is the conversion of the sender's ideas and thoughts into a message?