Tickets to the combined amusement park and water slide were $49 for the day. Then the company gave customers the option to purchase tickets for either the amusement park or the water slide for $18. To help keep costs in line, the park management also began charging its customers a small parking fee. Initially, the cost of parking was figured into the $49 price. What is the amusement park using?
A)price bundling
B)potential (or base) pricing
C)unbundling
D)professional services pricing

Question

Quizplus · Accepted Answer

The amusement park is using unbundling by separating the combined ticket into individual tickets for the amusement park and the water slide, which were previously offered together at a single price.

Tickets to the Combined Amusement Park and Water Slide Were