Companies strive to understand their customers,anticipating their buying behavior so that they can sell them the products or services they want in just the way they want it.At the heart of this approach is the notion of the:

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The sovereign consumer is the concept that emphasizes the idea that consumers have the power to choose from a variety of products, and they are in control of their purchasing decisions. Companies try to understand their customers to anticipate their buying behavior and offer products or services that meet their needs and desires. This approach is centered around the notion of the sovereign consumer.

Companies Strive to Understand Their Customers,anticipating Their Buying Behavior So