Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?
A) the marketing concept
B) the production concept
C) the product concept
D) the selling concept
E) the societal marketing concept

Question

Quizplus · Accepted Answer

The selling concept is a marketing orientation that focuses on aggressive promotional efforts to create transactions rather than building long-term customer relationships. It assumes that consumers will not buy enough of the product unless there is a large-scale selling and promotion effort. This approach is often used for products that are difficult to sell, such as insurance or high-priced items. The selling concept is different from the marketing concept, which aims to understand and meet the needs of customers and build long-term relationships with them. The production concept focuses on achieving production efficiency, while the product concept emphasizes product quality and innovation. The societal marketing concept aims to balance consumer needs with the needs of society and the environment.

Which of the Following Marketing Orientations Calls for Aggressive Promotional