The marketing concept takes a(n) ________. It starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers.
A) outside-in perspective
B) product-centered make-and-sell philosophy
C) inside-out perspective
D) consumer-generated marketing approach
E) telling-and-selling approach

Question

Quizplus · Accepted Answer

The marketing concept takes an outside-in perspective, which means it starts with understanding the market and customer needs, and then integrates marketing activities to satisfy those needs.

The Marketing Concept Takes A(n) ________