The production concept and the product concept are marketing management orientations that are more likely to lead to marketing myopia.

Name: The production concept and the product concept are marketing management orientations that are more likely to lead to marketing myopia.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Both the production and product concepts focus on the company's needs rather than the customer's needs, which can lead to marketing myopia by ignoring consumer preferences and market changes.

The Production Concept and the Product Concept Are Marketing Management