Which of the following statements is true about creating customer loyalty and retention?
A) Losing a customer means losing the entire stream of purchases that the customer would make over a lifetime of patronage.
B) Customer delight creates a rational preference and not an emotional relationship with the brand.
C) The aim of customer relationship management is to focus solely on customer delight.
D) Losing a customer hardly makes a difference to a company's sales.
E) The aim of customer relationship management is to focus solely on customer satisfaction.

Question

Quizplus · Accepted Answer

Losing a customer means losing the entire stream of purchases that the customer would make over a lifetime of patronage, which is why customer loyalty and retention are crucial for long-term business success.

Which of the Following Statements Is True About Creating Customer