A firm that uses the selling concept takes a(n) ________ approach.
A) outside-in
B) niche marketing
C) inside-out
D) societal marketing
E) customer-driven

Question

Quizplus · Accepted Answer

The selling concept is an approach in which a company focuses primarily on its own goals and products rather than on the needs and wants of its customers. The selling concept assumes that customers will not buy enough of a company's products or services without aggressive selling and promotion efforts. Therefore, the company must undertake a large-scale selling and promotion effort.
The inside-out approach is a term used to describe the perspective of a company that is focused on its own internal goals and objectives rather than on the needs and wants of its customers. In the selling concept, the company assumes that its primary goal is to sell as much of its products or services as possible, rather than meeting the needs and wants of its customers. This is why the best answer is C) inside-out.

A Firm That Uses the Selling Concept Takes A(n) ________