Which of the following statements reflects the marketing concept?
A) Focus on making continuous product improvements.
B) Undertake a large-scale selling and promotion effort.
C) Emphasize an inside-out perspective.
D) Consider customer focus and value as the paths to sales and profits.
E) Focus on a product-centered make-and-sell philosophy.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes customer focus and value as the paths to sales and profits.

Which of the Following Statements Reflects the Marketing Concept