When demand for athletic shoes produced by Nike and endorsed by Michael Jordan is high, Nike limits how many pairs of shoes are manufactured. This action maintains strong demand by limiting supply. This decision contradicts the philosophy of which marketing concept?
A) marketing concept
B) product concept
C) production concept
D) societal marketing concept
E) selling concept

Question

Quizplus · Accepted Answer

The production concept focuses on producing as many products as possible, regardless of demand. Nike's decision to limit production contradicts this concept.

When Demand for Athletic Shoes Produced by Nike and Endorsed