FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with other costs of using the service, they are acting upon ________.
A) brand loyalty
B) customer equity
C) customer-perceived value
D) customer lifetime value
E) a societal marketing campaign

Question

Quizplus · Accepted Answer

Customer-perceived value is the evaluation of the benefits and costs of a product or service, which is what FedEx customers are doing when they weigh the benefits of fast and reliable delivery against the costs.

FedEx Offers Its Customers Fast and Reliable Package Delivery