Which of the following is true with regard to marketing research?
A) The marketing research process depends primarily on sophisticated internal databases.
B) The marketing research process requires assessing macroeconomic forces.
C) Marketing research gives marketers insights into customer motivations.
D) Marketing research eliminates the need for a SWOT analysis.
E) Marketing research is a simple two-step process.

Question

Quizplus · Accepted Answer

Marketing research is a process that involves collecting, analyzing, and interpreting data to help marketers make informed decisions about product development, pricing, promotion, and distribution. One of the primary goals of marketing research is to gain insights into customer motivations and behaviors. This information helps marketers develop marketing strategies that are more effective in reaching and engaging their target audiences.
Option A is incorrect because while internal databases can be a valuable source of information, they are not the only source of data used in marketing research. Marketers also use a variety of primary and secondary research methods to gather data.
Option B is incorrect because while macroeconomic forces can impact marketing strategy, they are not a central part of the marketing research process.
Option D is incorrect because marketing research and SWOT analysis serve different purposes. Marketing research is used to gather information about customers and market trends, while SWOT analysis is used to assess a company's strengths, weaknesses, opportunities, and threats.
Option E is incorrect because marketing research is a complex process that involves multiple steps and can take considerable time and resources to complete.

Which of the Following Is True with Regard to Marketing