Which of the following is the first step in the marketing research process?
A) developing a marketing information system
B) defining the problem and objectives of the study
C) developing the research plan
D) implementing the research plan
E) interpreting and reporting the findings

Question

Quizplus · Accepted Answer

The first step in the marketing research process is defining the problem and objectives of the study, as it sets the direction for the entire research process.

Which of the Following Is the First Step in the Marketing