Which of the following types of research would be best suited for understanding the attitudes of consumers who buy a particular brand of soft drink?
A) internal research
B) descriptive research
C) causal research
D) exploratory research
E) demographic research

Question

Quizplus · Accepted Answer

Descriptive research is a type of research design that involves collecting and describing data related to the characteristics of a population or phenomenon. In this case, understanding the attitudes of consumers who buy a particular brand of soft drink requires collecting and describing data on various aspects such as their preferences, motivations, and behaviors towards the brand.
Internal research, on the other hand, refers to the data collected by a company or organization about its own operations or customers. While it may be helpful in understanding some aspects of consumer behavior towards the brand, it may not provide a complete picture of the attitudes of all consumers who purchase the brand.
Causal research is used to determine the cause-and-effect relationship between variables. It may not be the most appropriate type of research to understand attitudes towards a particular brand of soft drink.
Exploratory research aims to investigate a problem or issue with the goal of identifying new insights, ideas, or hypotheses. It may be useful in the initial stages of understanding consumer attitudes, but it may not provide enough information to fully describe and understand the attitudes of consumers.
Demographic research focuses on collecting data related to the characteristics of a population, such as age, gender, income, and education. While demographic data may be helpful in understanding consumer attitudes towards a particular brand of soft drink, it may not provide enough information to fully describe and understand those attitudes.
Overall, descriptive research would be the most suitable type of research for understanding the attitudes of consumers who buy a particular brand of soft drink.

Which of the Following Types of Research Would Be Best