The central route for persuasion presents information with:

Question

Quizplus · Accepted Answer

The central route for persuasion involves presenting strong arguments, analyses, facts, and logic. This is because individuals are motivated to process information critically and thoughtfully when the topic is personally relevant or of high importance to them. This route is used when the audience is likely to have the ability and motivation to think deeply about the information being presented. Emotions, personal appeals, and style and image are more commonly used in the peripheral route for persuasion, which relies on superficial cues and is used when the audience is not highly motivated or able to engage in deep thinking.

The Central Route for Persuasion Presents Information With