A candidate for the Presidency wants to use the peripheral route for persuasion during her campaign.This candidate should focus primarily on:

Question

Quizplus · Accepted Answer

The peripheral route relies on superficial cues and emotions to persuade people, rather than presenting clear information or appearing credible and knowledgeable. Making exciting and enthusiastic personal appearances is likely to appeal to people's emotions and therefore be more effective in the peripheral route.

A Candidate for the Presidency Wants to Use the Peripheral