Central routes for persuasion generally work on the ____,whereas peripheral routes for persuasion work primarily on the ____.

Name: Central routes for persuasion generally work on the ____,whereas peripheral routes for persuasion work primarily on the ____.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Central routes for persuasion focus on cognitive components such as the quality of arguments and evidence presented, while peripheral routes focus on affective components such as superficial cues (e.g. attractiveness of speaker, background music).

Central Routes for Persuasion Generally Work on the ____,Whereas Peripheral