Of the routes of persuasion presented in the textbook,which one is most likely to produce more enduring results?

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The central route to persuasion involves a thorough examination of the arguments and evidence presented in the message. This type of processing involves careful consideration and critical thinking, resulting in more enduring attitude change. In contrast, the peripheral route relies on superficial cues such as the source's attractiveness or popularity, which are less likely to produce enduring results. The cognitive and primary routes are not valid routes of persuasion.

Of the Routes of Persuasion Presented in the Textbook,which One