You and a friend are watching television when a commercial comes on for a fast-food restaurant.The commercial shows happy people talking and laughing at the restaurant,but not much mention is made of the food.You correctly identify the commercial to be an example of the ____ of persuasion.

Question

Quizplus · Accepted Answer

The commercial is not providing much information about the food or the quality of the restaurant's offerings, but is instead relying on images of happy people and a positive atmosphere to persuade viewers to visit the restaurant. This is an example of the peripheral route of persuasion, which involves superficial cues and associations rather than deep consideration of the actual argument being presented.

You and a Friend Are Watching Television When a Commercial