If an audience is known to be initially opposed to a persuasive message,which of the following types of communication will be most effective in changing the audience's attitudes?

Question

Quizplus · Accepted Answer

A two-sided message, which presents arguments both for and against a particular issue, will be most effective in changing the attitudes of an audience that is initially opposed to the message. This is because a two-sided message acknowledges the audience's initial position and presents counterarguments, which can increase the perceived credibility and persuasiveness of the message. One-sided messages may be more effective for audiences who are already inclined to agree with the message, while fear-inducing messages and messages from non-credible sources are less likely to persuade any audience.

If an Audience Is Known to Be Initially Opposed to a Persuasive