Buyers who face a ________ usually go through all stages of the buying process.
A) straight rebuy
B) modified rebuy
C) new task buying situation
D) routine buying situation
E) need for limited problem solving

Question

Quizplus · Accepted Answer

In a new task buying situation, the buyer faces a complex and unfamiliar problem that requires extensive research and evaluation of options. Therefore, buyers in this situation typically go through all stages of the buying process. The other options (A, B, D, and E) refer to buying situations where the level of complexity and involvement varies, and the buyer may not necessarily go through all stages of the buying process.

Buyers Who Face a ________ Usually Go Through All Stages