In the beginning of the buying process, Timothy Perry, a product development manager, noticed that the raw materials that were being procured from his company's regular supplier were of poor quality. Consequently, he decided to change the existing supplier as a remedial measure. The stage of the buying process in which Timothy identified the quality breach represents the ________ stage.
A) problem recognition
B) general needs description
C) product specification
D) supplier search
E) performance review

Question

Quizplus · Accepted Answer

Timothy's identification of poor quality raw materials from the regular supplier suggests that he recognized a problem with the current supplier, indicating the problem recognition stage. The other stages, such as general needs description, product specification, supplier search, and performance review, do not relate to identifying a quality breach in the existing supplier's products.

In the Beginning of the Buying Process, Timothy Perry, a Product