Within the organization, buying activity consists of two major parts: the buying center and the buying decision process.

Name: Within the organization, buying activity consists of two major parts: the buying center and the buying decision process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The buying activity in an organization is typically divided into two main components: the buying center (the group of individuals involved in the purchasing decision) and the buying decision process (the steps and stages involved in making a purchase).

Within the Organization, Buying Activity Consists of Two Major Parts