________ refers to the stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item.
A) Performance review
B) General needs description
C) Product development
D) Proposal solicitation
E) Product specification

Question

Quizplus · Accepted Answer

Product specification refers to the stage of the business buying process in which the buying organization decides on and specifies the best technical product characteristics for a needed item. This stage comes after the general needs description stage, where the organization identifies the broad categories of goods and services it needs.

________ Refers to the Stage of the Business Buying Process