In the ________ stage of the buying process, the alert business marketer can help the buyers define their needs and provide information about the value of different product characteristics.
A) problem recognition
B) general needs description
C) supplier search
D) supplier selection
E) order-routine specification

Question

Quizplus · Accepted Answer

During the general needs description stage, buyers identify and define their needs. At this stage, business marketers can help buyers by providing information about the value of different product characteristics, features, and benefits to help them make informed purchase decisions. This stage comes after problem recognition, where the buyer realizes a need or problem, and before the supplier search stage, where the buyer looks for potential service providers or solutions.

In the ________ Stage of the Buying Process, the Alert