The first step of the business buying process is ________.
A) general needs description
B) product specification
C) order-routine specification
D) problem recognition
E) performance review

Question

Quizplus · Accepted Answer

The first step of the business buying process is problem recognition, which involves identification of a need or a problem that may require the purchase of a product or a service. This may occur due to changes in the market or in the organization's operations, or due to the availability of new products or technologies. Once the problem or need is identified, the business can move on to the next steps of the buying process, such as general needs description, product specification, order-routine specification, supplier search and selection, and performance review.

The First Step of the Business Buying Process Is ________