Ross Stuart is a purchasing manager in a Texas-based manufacturing company. He sources most of the raw materials needed by his company from Kramer Corp. However, Ross is unhappy with Kramer's prices. Additionally, he thinks that the quality of the raw materials supplied by Kramer is substandard. Which of the following stages in the business buying process is Ross' company currently in?
A) general needs description
B) problem recognition
C) product specification
D) order-routine specification
E) performance review

Question

Quizplus · Accepted Answer

Ross' dissatisfaction with Kramer's prices and quality leads to problem recognition, which is the first stage in the business buying process. This stage involves recognizing a problem or need that can be addressed through a purchasing decision.

Ross Stuart Is a Purchasing Manager in a Texas-Based Manufacturing