In the context of behavioral segmentation, who among the following is a potential user?
A) Anita, who recently had a baby
B) Peter, who recently changed his job
C) Mary, who enrolled as a graduate student in a university last year
D) Gina, who opened a dental clinic in Orange County
E) Raj, who is planning a trip to Hawaii with friends

Question

Quizplus · Accepted Answer

Anita, who recently had a baby, can be a potential user as her behavior may change with a new baby. She may have different needs and preferences, which can be used for behavioral segmentation.

Answer: B, C, D, and E are not potential users as the events mentioned do not indicate any significant behavior change or preferences that can be used for behavioral segmentation.

In the Context of Behavioral Segmentation, Who Among the Following