Consumers who show their allegiance to brands, stores, or companies help marketers to segment consumers by their ________.
A) user status
B) degree of loyalty
C) income
D) geographic location
E) benefit-seeking attitudes

Question

Quizplus · Accepted Answer

Consumers who show loyalty to a brand or store can be segmented based on their level of loyalty. This can help marketers tailor their marketing strategies and offerings to these consumers, as they are more likely to become repeat customers and potentially even advocates for the brand. Other segmentation factors such as user status, income, geographic location, and benefit-seeking attitudes may also be important, but loyalty is specifically mentioned in the question.

Consumers Who Show Their Allegiance to Brands, Stores, or Companies