List some important factors that companies need to consider when choosing a market-targeting strategy.
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Q130: Briefly explain local and individual marketing.
Q131: To the extent that a company can
Q132: _ show(s) consumer perceptions of a company's
Q133: Niche marketing involves tailoring brands and promotions
Q134: How do companies identify attractive market segments?
Q136: What does a company focus on when
Q137: Through _ differentiation, brands can be differentiated
Q138: Briefly explain mass customization.
Q139: A _ refers to the way a
Q140: Even when competing offers look the same,
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