________ show(s) consumer perceptions of a company's brands versus competing products on important buying dimensions.
A) Differentiation
B) Positioning
C) Market targeting
D) Perceptual positioning maps
E) Market segmentation

Question

Quizplus · Accepted Answer

Perceptual positioning maps show the consumer perceptions of a company's brands versus competing products on important buying dimensions. They help marketers understand how consumers perceive their brand in relation to competitors and allow for strategic positioning of the brand in the market.

________ Show(s) Consumer Perceptions of a Company's Brands Versus Competing