Pierre's Mart, a grocery store in New Orleans, Louisiana, offers less merchandise selection and fairly low levels of service. Despite the lackluster service and limited selection of merchandise, customers still flock to Pierre's because it charges rock-bottom prices. Pierre's Mart most likely uses the ________ positioning.
A) more for the same
B) more for less
C) same for less
D) less for much less
E) more for more

Question

Quizplus · Accepted Answer

Pierre's Mart offers less merchandise selection and low service levels but attracts customers with very low prices, fitting the "less for much less" positioning strategy.

Pierre's Mart, a Grocery Store in New Orleans, Louisiana, Offers